66.5 Million Facebook Interactions Occurred During the Oscars

Anne-hathaway
LOS ANGELES — Seth MacFarlane’s parody of Sally Field’s The Flying Nun sitcom during the85th Academy Awards opening monologue got the show off to a social start.

The Flying Nun segment was a hot topic on Facebook and eventually became the night’s most-talked about moment on Mark Zuckerberg’s social network. In total, the Oscars broadcast attracted 66.5 million Facebook interactions (posts, comments and Likes).

Like on Twitter — where people tweeted more than 8.9 million times during the red carpet arrivals and ceremony, particularly for two Adele moments — Adele garnered significant attention on Facebook for her best original song performance of “Skyfall.”

The most-talked about winner, however, was best picture winner Argo. Facebook says mentions of the film soared by 2,460 percent. Mentions of Ben Affleck, who launched an Instagram account Sunday, jumped 23,500 percent during his acceptance speech.

 

 

Overall, mentions of “Oscars” was three times higher this year than the 2012 telecast. Facebookdetails all of your Facebook activity below in this spiffy infographic.

 

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