63% of Brands Have Multiple Twitter Accounts

Twitter-birds

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BALASUBRAMANI MARIAPPAN
For top brands, one presence on Twitter isn’t enough.

In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts.

Statista‘s chart, below, breaks down the number of brands with multiple, single and zero Twitter accounts, measured over the past three years.

2013-08-23_Twitter-use-Brands

Do you think multiple Twitter accounts are a must for brands? Let us know in the comments.

Image: mhkmarketing

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